For many businesses, the holiday season is preceded by the delicious gift of a few weeks to breathe, and plan to maximize another round of sales. Are you ready?
- Plan: Make a December/January (yes, January, especially if you sell gift cards!) marketing calendar with a plan for social posts, promotions, email marketing and customer outreach like special events or window displays.
- Partner: From in-store demos to online promotions, cooperative radio or newspaper advertising to value-added farm products, partner with other businesses for visibility, new audiences, to maximize sales, and to share in everyone’s success.
- Perception and Positioning: It might be a good time to switch up your messages, add a new paragraph to your story, try a new promotion, offer an in-store activity – without changing too much. If you’ve always done it that way, why not try something different?
Last but not least, Play: don’t forget to have some fun this holiday season, and surround yourself with the love and energy of friends, family and supporters. It’s your holiday, too!
